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What is the REThink marketing Conference?

A full day of networking and game-changing presentations from B2B Marketing experts in various fields. Choose from one of two tracks – Marketing Automation or B2B Branding.

B2B
Branding

Marketing Automation

Keynote Speakers 2017

Jamie Turner

CEO, 60 Second Marketer

Jamie Turner

CEO, 60 Second Marketer

Jamie Turner is an internationally recognized author and CNN contributor who has helped The Coca-Cola Company, AT&T, InterContinental Hotels Group and other global brands solve complex marketing and business problems.  He has been profiled in one of the world's best selling marketing textbooks and speaks at corporations and events around the globe.Jamie works as a fractional CMO for many organizations and is the CEO of SIXTY, a marketing consultancy that has helped The Coca-Cola Company, Holiday Inn, SAP and others solve their marketing and business challenges.  He is also the founder of 60SecondMarketer.com, an online magazine that provides tools, tips and tutorials on how to solve marketing problems.Jamie is a regular guest on CNN and HLN on the topics of social media, mobile marketing and branding. He is the co-author of "Go Mobile," which was the #1 best-selling mobile marketing book on Amazon when it was first released, and "How to Make Money with Social Media." He is also an adjunct instructor at the Goizueta Business School at Emory University.

Ilan Nacasch

Deputy CEO,
Iluminage Beauty Ltd

Ilan Nacasch

Deputy CEO,
Iluminage Beauty Ltd

Ilan is a seasoned business leader and brand builder with more 20 years of Best-In-Class Marketing and business development.

He is currently serving as Deputy CEO and Member of the Board of Iluminage Beauty Ltd, a Joint Venture between Syneron-Candela and Unilever.

Ilan spent most of his career at Procter & Gamble where he worked on different marketing assignments. He operated across geographies and roles, from local P&L management, to regional business management and Global Marketing Strategy development.

He holds an MBA degree from ESSEC Business School in Paris, as well as a Post-MBA degree from Tel Aviv University - Recanati Business School.

Session Speakers 2017

Perry Nalevka

CEO, Penguin Strategies

Perry Nalevka

CEO, Penguin Strategies

In the past 15 years, Perry Nalevka, CEO of Penguin Strategies, has co-founded and been part of executive leadership in B2B technology startups/leaders both in Israel and the US: REGED, Bolt, MobileMax, OpenLegacy, Daitan Group, IPGallery & Penguin Strategies. Perry works with customers in Israel, Europe and the US and has expertise in marketing automation, social media marketing, inbound marketing, product marketing, lead generation, sales management and more.

Hildur Smaradottir

VP Global Marketing,
Varnish Software

Hildur Smaradottir

VP Global Marketing,
Varnish Software

Hildur Smaradotti is Vice President of Global Marketing at Varnish Software, a global pioneer in high-performance digital content delivery. With 16 years experience in marketing, communication, and PR, and 11 years in tech, Hildur has learned the importance of staying agile when marketing to a tech audience. Hildur is passionate about B2B marketing, tech and innovation. She derives her energy from working in busy, diverse environments and from spending time with friends and family.

Asaph Schulman

VP Marketing, Checkmarx

Asaph Schulman

VP Marketing, Checkmarx

Asaph Schulman spent the last 15 years in various marketing roles within software startups across Israel and Australia. During the last 5 years, Asaph heads Checkmarx’s global marketing team and helped grow it to become Israel’s fastest growing cyber security company for 3 years in a row.

Jon Burg

Product Marketing Lead,
AppsFlyer

Jon Burg

Product Marketing Lead,
AppsFlyer

Fascinated by how new technologies are changing our individual, cultural and global behavior, Jon Burg appreciates the challenges and opportunities innovation poses and presents to major brands and organizations. As Product Marketing Manager at AppsFlyer, a global leader in mobile attribution and marketing analytics with 12 global offices and a recent investment funding of $56 million, Jon will take you through an amazing campaign where the company's data and analytics were used to generate insane leads and results.

Xen Mendelsohn Aderk

VP Marketing, Insightec

Xen Mendelsohn Aderk

VP Marketing, Insightec

Xen Mendelsohn Aderk is an experienced and professional marketing executive with expertise in strategic marketing, product marketing, marketing communications and social media acquired while working for leading high-tech companies in Israel and the USA. Her expertise lies in strategic marketing, new product launches, customer marketing workshops, business to consumer advisory programs, blogging & social media.

Noam Segal

CEO, ImageSat International

Noam Segal

CEO, ImageSat International

Noam Segal is the CEO of ImageSat International (ISI). With over 20 years of experience in space imagery and intelligence services, ImageSat International N.V. (ISI) is a leading provider of geospatial and geo-intelligence solutions. ISI provides earth-imagery and mission-critical intelligence based on its Earth Remote Observation Satellites (EROS) third parities’ remote sensing satellites and additional data sources.With more than 15 years in the defense and aerospace industry, Mr. Segal has gathered vast experience in managing, developing and marketing technology projects in the fields of Electronic Warfare, SIGINT, special mission aircrafts, space and robotics.Prior to ISI, Mr. Segal held senior positions leading marketing, business development, operations and sales at Elbit Systems' Aerospace Division; G-NIUS Unmanned Ground Systems; Elisra Electronic Systems; and BIMER Ltd. A Lieutenant Colonel (Res.) in the Israeli Air Force, Mr. Segal is a senior UAV Operator and GCI/ATC. Mr. Segal holds a bachelor’s degree in interdisciplinary studies and an MPA from the Tel-Aviv University.

Irit Porat

Strategic Manager,
Titan BrandWise

Irit Porat

Strategic Manager,
Titan BrandWise

Irit Poratl is an international marketing professional with project management and implementation experience in global Internet, software, telecom and biotechnology companies. She works with a variety of technology companies to complement their teams and help them achieve their marketing goals and specializes in marketing and brand strategy, lead generation, product launches, content marketing, and go to market.

Sofie Melnik

VP Marketing, Outbrain

Sofie Melnik

VP Marketing, Outbrain

Sofie Melnik is a global brand strategist, co-founder, owner and entrepreneur with over 15 years of experience with a measurable track record of creating successful online and offline strategic branding concepts, product lines and events, each time finding the brand story that inspires action and create a strategy to meet ambitious new growth goals. Sofie has a a passion for innovation, a curious mind and expertise in defining business initiatives and plans, adapting to a changing business and technological landscape.

Dror Danai

CBO, XJET

Dror Danai

CBO, XJET

Dror Danai, XJET Chief Business Officer, has more than 20 years of management experience in international business strategy and operations in the 2D and 3D printing industry.His impressive skillset has enabled him to launch new technological revolutions, having led some of the most important breakthroughs in both classic (2D) and 3D printing. Combining an impressive mixture of capabilities from product design, engineering, global marketing and sales, Dror takes companies from startup stage through to full business maturity.Before joining XJet, Dror fostered the breakthrough of Scodix Digital Enhancement Printing. His extensive career includes leading former Objet Geometries (later merged with Stratasys) from the early startup stage and into to a global success. Dror holds a B.Sc. in Industrial Engineering and an MBA, both with Honors, from the Tel-Aviv University and as an officer in the Israeli army was the leader of the supreme military Academy.

Hillegonda Honny Groen

VP Global Marketing & Sales,
Human Extensions

Hillegonda Honny Groen

VP Global Marketing & Sales,
Human Extensions

Hillegonda "Honny" Kipnis Groen, has 25 years of experience in the healthcare industry which includes clinical experience from pre-and in-hospital fields and the position of product specialist at the pharmaceutical company, "Hofman La Roche".

Over the past 17 year, Honny held several sales & management positions in healthcare companies, responsible for the International distribution network at Oridion Medical (SWX:ORIDN), Vice President of Business Development and Sales Europe and North America for OrSense the most recent being responsible Vice President Marketing & Sales at Medinol. Honny holds a BA in commercial economics from the HES University in Amsterdam and is a Certified Nurse (OR) .

Dafna Katz

VP Global Marketing,
B-Lite, G&G Biotechnology

Dafna Katz

VP Global Marketing,
B-Lite, G&G Biotechnology

Dafna Katz joined B-Lite (G&G Biotechnology) in November 2016 as Vice President of Global Marketing. Dafna has over 20 years’ experience in the medical aesthetic device market and has held various sales and marketing positions in international medical device companies.Among her previous positions, Dafna served as the Vice President of Marketing at Syneron Candela (NASDAQ: ELOS), leading and overseeing the “go to market” strategies and product launches, strategic branding, corporate and product communications, digital marketing strategy and implementation, lead generation activities and industry Key Opinion Leaders relationships. Dafna holds a BA and MSc in Chemistry from the Technion - Israel Institute of Technology, Haifa, Israel.

Itai Elizur

COO, Inbound Junction

Itai Elizur

COO, Inbound Junction

Itai Elizur is the COO at Inbound Junction, a Tel-Aviv based content marketing and PR agency. Prior to joining Inbound Junction, Itai worked as a Creative Manager at Wix.com, and as the Director of Marketing at Infolinks. Itai is an active public speaker and contributor in the Israeli and European tech scene.

Vidya Peters

VP Corporate Marketing, MuleSoft

Vidya Peters

VP Corporate Marketing, MuleSoft

Vidya Peters is the Vice President of Corporate Marketing at MuleSoft, where she leads brand, creative design, web development, public relations, analyst relations, developer marketing, events, partner marketing and talent marketing. MuleSoft is one of the fastest growing SaaS companies in history, helping companies change and innovate faster by connecting the world's applications, data and devices.Prior to MuleSoft, Vidya led Product Marketing for Intuit's fastest growing SaaS offering, QuickBooks Online. She has won multiple marketing awards and is a member of the Northwestern University's Council of 100 - a group of distinguished alumni who help the women alumni develop and grow.

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Location

MUZA ///// Eretz Israel Museum

Chaim Levanon St 2, Tel Aviv-Yafo
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